An intelligent vending machine is more than just a way to increase sales. Now they can also provide valuable insights into who’s buying what, when, and what their mindset is at the time of purchase. Intelligent vending is the ultimate direct-to-customer distribution, and the data you collect will benefit your marketing strategy well beyond just POS.
The analytics that have long been standard in the ecommerce world can now be available to you just as easily. With mall traffic reducing, more and more companies are seeking new and novel ways to expand their reach. Vending machines are a low risk way to increase brand visibility and reach new markets. A vending machine works 24 hours a day, doesn’t take breaks, call in sick, or expect a paycheck.